our belief.
a succesful branded SPACE IS brand DNA-BASED, AND UNFOLDS spatial experiences
that COMPETITORS AND digital PLATFORMS can’T compete WITH.
Modern consumers have high expectations when engaging with brands. Branded spaces in particular are challenged by the many convenient and fast online alternatives. Knowing that all people crave physical and social interactions, here lies a unfullfilled potential for branded spaces in creating persuasive, social, tactiale and sensoric experiences that online never can.
In all brands lives inherent and unique dna, that we can bring to life and create brand moments and meetings to uplift both key kpi’s and customer satisfaction.
how is your branded space DOING?
— Performing well enough?
— Aligned with your brand strategy?
— Designed to reach your kpi’s / goals?
— Up-to-speed with modern consumer behavior and needs?
— Optimized on all key touch points?
— Prepared for the future market?
Most times this is not the case. We often see a gap between the strategic intensions and the branded space execution.
finding the right commercial balance is the key!
Based on our experiences, concepts too focussed on product sales alone are missing the point of the modern consumer behavior and needs. And concepts solely build on aesthetics and fancy design is rarely a commercial success.
Hence in all concepts we balance the brand desires and consumer needs. We follow the brand strategy and seek to enhance the brand dna at the same time we plan and design for a social, tactile and sensoric interior experience.
New ideas and a changed conceptual persepctive does not have to be hugely expensive - it’s more important to understand the brand dna and translate that into unique physical experiences that beats the heartless transactions online.
maybe, now is the time for your brand to make the change…
WAY OF WORKING.
michael holm
Founder — interior concept developer & 3D designer
more than 25 years of experience within retail, Design and BRANDING.
Working in various strategic and creative positions over the past 25 years, I've collected valuable and holistic experiences and knowledge. Hence all ideas and concepts will be based on inherent strategic clients perspectives and market mechanisms, with a clear target to lift both sales performance and customer satisfaction.
true passion for INTERIOR concepts AND CUSTOMER EXPERIENCES.
From beginning of 2018 I've decided to start up my own Interior Concept & Design business. Now knowing this is my true work passion, all my professional experiences and knowledge will be put into improving brand/business concepts and customer experiences within Retail, Hospitality and all other branded spaces.
independent but not alone.
With a huge network of former colleagues and business partners within Graphic Design, Retail, Build & Construction, relevant and competent team will be assigned when called for. Also I'm part of the new RE-STORE network, a group of retail specialists.