the task.

Create a new store concept to match the zoo values, increase the overall nps rating and add revenue.

key insights.

51% of the 1.3 million yearly guests does not visit the Zoo Shop. The customer satisfaction of the store dragged down the overall experience of Zoo Copenhagen. 

Bad for business - and a huge sales potential wasted.

THE SHOP before.

The front of the old store was neutral and had no stopping power. No wonder that many visitors neither noticed the store or decided to leave without a visit and purchase.

The store interior was rather messy and lacked a clear and consistent concept. Also the staircase, just by the entrance, was disrupting the customer flow and the ground floorpan
which resulted in only 25% visited the first floor.

IDEATION. MOODBOARD & FINAL CONCEPT ROUTE.

Moodbards, setting the conceptual direction. The "Into the Wild" theme was selected and further developed.

3d visualiZATION.

3D visuals of the store - presenting to client team and board members. New concept ideas, such as big screen for digital promotion, 3D printet elephant, path to store from main street, outdoor sales inventory etc.

grand opening NEW SHOP - july 2017

From concept development to complete deployment.

Controlling the full entreprise, from supplier price tenders to production management all the way to implementation was a
crucial part of why the concept reality ended up looking exactly 1:1 like the 3D visuals created during the development process.

Credentials:
Project created as part of iRetail