new SUPERMARKET CONCEPT
THE OLD STORE
The OLD Kvickly CONCEPT was not planned and designed
to the pleasure and benefit of the shoppers.
The floorplaning was primarily based on the logistics for store staff, making their daily operations easy.
The interior ambience was driven by product and signage pressure, not designed to create a any shopping atmosphere, which generated an alianating, cold and industrial look and feel with thousands of uncontrolled and chaotic visual impressions. Way to much for any human to cope.
No one had ever paid any valid attention to the shopper experience, and the overload of instore stimuli. Nor taking into consideration, that this floorplan in many ways was completely unlogical to the shopper flow and behavior.
And for sure the choices of inventory, materials, colors and lighting did not reinforce the foodappeal and desire to stay longer than necessary.
improvement points
New modern Bakery, in functionality and look and feel.
Convience/ready-to-eat area in bakery
Clothing zone with new flexible fixtures and visual merchandising programme, and improved fitting room
Kvickly Food Marked - fresh fish at the Fishmonger, cooled Fruit & Veg area with staff stand for tastings and advice, Butcher area in floor center to have direct contact with shoppers, improved and enlarged Wine & Spirits area with winebar for tastings and talk.
Kvickly's Kitchen - fixed demo area, a wholehearted statement and place for dialogue and tastings for food lovers
Staged and improved Dairy zone
New merchandising principles and fixtures for all Non-food househould products
Men's Zone in personal care area
Digital Self-scan via mobile phone or store-device
Free coffee for all shoppers
New comfortable and identity aligned Clothing line for all Kvickly store staff member
THE NEW SUPERMARKET CONCEPT
grand opening - november 2015
Working intensely with the Customer Experience Management and Touch point analysis
generated better understanding of shopper mindset and behavior in general and within each shopping zone.
This knowledge was used in the planning, design and implementation of the overall customer flow and store design, reinforcing food experiences and shopping experiences zone by zone.
is this the supermarket of the future?
Offcourse not, but it's a big leap in the right direction.
the renowned Retail Institute Scandinavia certainly had a positive experience in the new Kvickly.