improvement points
An intense focus on Customer Experience Management and Touch Point Analysis generated better understanding of shopper mindset and behavior in general and within each shopping zone. This knowledge was used in the planning, design and implementation of the overall customer flow and store design, reinforcing food experiences and shopping experiences zone by zone.
New modern Bakery, in functionality and look and feel. Convience/ready-to-eat area in bakery
Clothing zone with new flexible fixtures and visual merchandising programme, and improved fitting room
Kvickly Food Marked - fresh fish at the Fishmonger, cooled Fruit & Veg area with staff stand for tastings and advice,
Butcher area in floor center to have direct contact with shoppers, improved and enlarged Wine & Spirits area with winebar for tastings and talk.
Kvickly's Kitchen - fixed demo area, a wholehearted statement and place for dialogue and tastings for food lovers
Staged and improved Dairy zone. New merchandising principles and fixtures for all Non-food househould products
Men's Zone in personal care area. Digital Self-scan via mobile phone or store-device. Free coffee for all shoppers
New comfortable and identity aligned Clothing line for all Kvickly store staff member
SUPERMARKET CONCEPT
NEW SHOPPER EXPERIENCE
Concept & Design → CUstomer Journey → Floorplan → Fixture design
Created as Retail Concept Manager / Coop
grand opening - november 2015
is this the FUTURE OF supermarketS?
Offcourse not, but it's a big leap in the right direction. The renowned Retail Institute Scandinavia certainly had a positive experience in the new Kvickly.