NEW CONCEPT STORE. FROM IDEATION TO IMPLEMENTATION.
LAUNCHED in MORE THAN 150 NORDIC & NORTH EUROPEAN STORES.
IDEA & CONCEPT • PROTOTYPING • PRODUCTION
THE TASK.
“To redesign the existing store based on existing product fixtures. Main goal to create a prominent, modern and Nordic looking store”
THE PROCESS.
From initial idea to final approved concept in 2 month.
KEY values.
Based on shopper study and brand strategy, the new store concept had to fulfill the below concept key values.
FLOORPLANNING.
Optimizing the store floorplan - creating a better customer journey and operational flow
3D VISUALIZATION.
Selected 3D models from the development proces.
THE NEW STORE.
High street in Copenhagen (Købmagergade)
THE OLD AND NEW STORE.
Comparison between the old and the new concept.
NORDIC ROLL-OUT.
Rolled out to more than 150 Nordic stores
“For more than 4-years Holm Interior Concepts has proven a great understanding of our market challenges,
position and business model, which has been transformed into creative and practical applicable solutions.
The coorporation has included both concept ideas, elements, and more specific instore solutions that also has
had to comply with earlier concept generations.
Holm Interior Concepts are good throughout the entire process from brief over stake holder engagement to final delivery.
An open, honest and pragmatic dialogue has characterized the process.
Also, we highly value the ongoing sparing which does not necessarily result in finished products,
but instead keep us sharp and up to speed.
Final recommendations and conceptual solutions reflect a good understanding of
how to create good long term retail customer experiences.”