INSTORE ACTIVATION - CAMPAIGN & PRODUCT EXPO
Together with iRetail and Marvelous we created ideas for activating collective campaigns and ways to emphasize the products even more. Also the customer journey was mapped.
Among the ideas the ‘expo-pole’ was created. A flexible and significant instore element that promotes both campaigns and products.
THE EXPO POLE
To create a ‘product hero’ effect an expo pole was developed.
Allowing special product exposure, campaign key visuals and mirrors.
3D MODEL
To support the idea process a 3D muck-up of the Herlev store was created.